A Brief Analysis of Features and Strategies of International Publicity Translation
Internationalpublicitytranslation,functioningasameansofinformationdisseminationtointernationalcommunities,isanimportanttoolskillfullyemployedbytranslatorswhoundertakeanoccupationininternationalpublicitytranslation.However,intheconcretepracticeofinternationalpublicitytranslation,notalltranslatorscanproficientlyemploythetool,wecanfindmanymis-translations,andthereasonscanbetracedbacktothetranslators’fuzzyknowledgeofthefeaturesofinternationalpublicitytransla-tion.Comparedwithotherkindsoftranslation,thefollowingtwopointsshouldbeemphasized:1)internationalpublicitytranslationshouldachievethepurposeofpositivelydisseminatingthesituationofChina.2)translatorsshouldpayspecialattentiontodiffer-encesbetweenChinaandothercountries,includingnationalcondition,cultureandlanguage.Thus,translatorsshouldpayattentiontothecross-culturalfeatureandadoptspecialstrategiesintranslation.
单 位：
1. 白银市工业学校;2. 上海信译文化传播有限公司
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